Formetry Visit FORMÉ

Tools for creative teams. Fair terms for the talent.

Formetry builds FORMÉ: a studio where brands plan, create and deliver campaigns, and an agency that represents the people who appear in them.

Explore FORMÉ Contact us
An amber serum bottle on a travertine edge above still water, crossed by a soft spectrum of light.
AI-generated campaign example

Two sides of one FORMÉ.

Studio gives brands the tools to make campaign content. Atelier represents the talent who appear in it. Both follow the same rules on consent, licensing and payment.

FORMÉ Studio

One workspace for campaign planning, photography, film, brand identity, casting and delivery: from a product to approved content for every channel.

Explore Studio
A cognac leather tote on a light oak floor beside a white chair, crossed by a band of sunlight.
AI-generated creative example

FORMÉ Atelier

A model agency built for AI-era production. Every shoot is paid, every AI use of a likeness is licensed, and a model's likeness is never used to train an AI model.

Discover Atelier
A woman in an ivory tailored coat against a white studio wall, a thin prism of light behind her.
AI-generated portrait, not a represented model

How we work.

  1. One connected workflow

    Planning, production and delivery share one place, so the brand, the cast and the permissions travel with the work from brief to channel.

  2. People come first

    Talent agrees to how their likeness is used, is paid for their work and reviews it before release. Usage is set by channel, territory and term.

  3. Honest by design

    AI-generated work is labelled as such, costs are shown before anything runs, and we describe only what our products do today.

Talk to us.

For partnerships, press or a question about FORMÉ, send us a note. A person on the team will reply by email.

Looking for FORMÉ Studio itself? Contact the FORMÉ team.